工作業績: 1）遵照公司品牌戰略，重新制定品牌的媒體宣傳材料，制定兩季度新品宣傳廣告、海報及畫冊方案； 2）制定重要的《兩代道具新品上市陳列標準》及《季末缺貨狀態陳列方案》； 3）春夏、秋冬兩季中重要節假日促銷方案策劃，收集分公司促銷活動建議，并制定統一的促銷執行方案，評估活動效果。
Responsibility: Develop annual plans & a long-term strategy. Work closely with sales dept., marketing dept. & advertising agency to set the marketing campaigns for Shanghai territory, measure the effectiveness of promotions and raise the relative reports to General Manager. Create Visual Standards Binder on store products display & design, coach sales staff how to present products to attract customers & maximize sales.
Responsibility: Managed & undertook business project, engaged in exhibition & promotion contract, planned & organized exchange activity with fashion & color design enterprises, provided color & design service to clients, in charge of designing work with French PromoSTYL, selling USA Pantone color specifier & Japanese DIC color guide, and assisting to edit the magazine View: International Fashion & Fabrics (Chinese Version).
Responsibility: In charge of sales management in shops of Guangzhou Tianhe district, analyzed every week’s sales, stock and top 10 seller’s data & put together promotional plans to move merchandise. Every season analyzed & record the performance of the collection based upon color, size & core items sales. Planning & working on sales campaign.
Responsibility: Agent for Australian skincare brand JURLIQUE in Guangxi Province, main product including Jurlique plant fragrance essential oil, JANICE SARRE skincare, body care & SPA product. Planning promotional events to improve brand popularity, selected & assisted setting-up franchise chain store. Purchased from head office in Beijing according to sale & stock data in time. Searched & provided detailed information on new product for clients.
